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Custom CMS Case Study

Giving a premium materials company a website their team can control.

Cheryl needed a digital presence that reflected their building materials, commercial spaces, and brand quality while giving the internal team control over content.

Client
Cheryl
Work
Website + Payload CMS
Stage
Custom build
Cheryl website interface
100%
Custom CMS
Fast
Performance
SEO
Optimized
Challenge

The website had to carry both brand quality and content complexity.

Cheryl needed to present products, spaces, careers, blogs, portfolios, and contact flows without forcing the team into a rigid template.

Solution

We paired a custom frontend with a flexible CMS.

The site uses a bespoke frontend and PayloadCMS 3.0 so the team can update content, manage media, publish pages, and keep the premium visual system intact.

Outcome

A cleaner digital foundation for the brand.

Cheryl now has a high-performance website and CMS foundation that supports marketing updates, content publishing, and future page expansion.

What We Built

Product decisions translated into working software.

Each feature was there to remove friction, improve trust, or make the product easier to operate after launch.

Custom CMS

PayloadCMS 3.0 with modular, easy-to-navigate structure.

Dynamic Content

Portfolio, careers, and blog modules with categories and tags.

Premium Animations

Framer Motion animations that feel smooth and fast.

SEO Optimized

Clean metadata, sitemaps, and structured schema markup.

Media Library

Central media management for images and documents.

Contact System

Contact form with backend notifications via Resend.

Tech Stack

Technology chosen for the job, not for show.

Frontend

Next.jsTypeScriptTailwindCSSFramer Motion

Backend / CMS

PayloadCMS 3.0Node.jsMongoDB

Hosting

VercelRender

Integrations

Resend
Next Project

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