Sketch it with us.We'll build it properly.
Senior engineers building custom web apps, SaaS products, and mobile apps for founders. We scope the first version with you, show working software every week, and hand over code you own.
Free 30-minute discovery call. No obligations.
- Products shipped
- 50+
- Years building software
- 8+
- Countries served
- 6
- Active users on one platform we built
- 1,000+
Trusted by founders in 6 countries
Every product starts as a sketch. Here's where three of them ended up.
The problem, what we built, and what changed for the business. Real numbers, reported by the founders.
Sunder Farms
D2C ecommerce · India · 5 weeks
- Problem
- A heritage grain sold only through local distributors. No direct line to buyers, and nobody outside the region knew what black wheat was.
- We built
- A Shopify store that explains the product before it sells it, with WhatsApp ordering and automated order handling.
- Result
- 320%growth in inquiries
- First online order in 7 days
- 4.2x more WhatsApp conversations
Scholarnetics360
Healthcare SaaS · USA · Web + iOS
- Problem
- Healthcare students needed mentors. Matching them by hand, over email, didn't scale past the first few dozen people.
- We built
- A web and mobile platform with AI matchmaking, chat, video sessions, subscriptions, and mentor payouts.
- Result
- 1,000+active users
- Paying subscribers onboarded
- iOS app live on the App Store
She Trades with Sunita
Creator business · India · Under a month
- Problem
- A growing Instagram audience, but no system turning followers into paying students. Workshop sign-ups lived in WhatsApp groups.
- We built
- A website, custom CRM, WhatsApp and email follow-ups, workshop registration, and AI-assisted content planning.
- Result
- 28%landing page conversion
- 50+ qualified leads in month one
- 70% less admin work
What happens after you say yes.
No disappearing for two months. You see progress every week, and we push back when a feature won't help the outcome.
Week 1
Discovery before code
We start with the business goal, not the feature list. You get a written scope for the first version and what it needs to prove.
Every week
Working demos, not status reports
You click through real software every week. If something feels off, we fix it while it's still cheap to change.
Launch
Ship the first version
We deploy, monitor, and fix fast. Your users get something that works on day one, not a beta you apologise for.
After launch
We stay
Fixes, usage data, and deciding what to build next. Shipping is where the useful learning starts.
Pick the service that matches where you are.
From a first MVP to software that runs a whole operation.
Custom Web Applications
Dashboards, portals, and business apps built around how your team actually works.
Best for
Teams running on spreadsheets and too many tools
SaaS Development
Subscription products with sign-up, billing, and the admin side you need to sell and support them.
Best for
Founders turning an idea or service into a product
Enterprise Web Applications
Reliable systems for complex workflows, integrations, and teams that can't afford fragile software.
Best for
Operations with many users, roles, and systems
Mobile App Development
iOS and Android apps for products that need to live on your customers' phones.
Best for
Products your users open every day
Custom Internal Tools
Replace spreadsheet chaos with software your operations team can trust every day.
Best for
Ops teams stitching work together by hand
Hotel Website Upgrade
A faster, mobile-first hotel website built to win direct bookings back from the OTAs.
Best for
Boutique hotels losing bookings to aggregators
An India-based team that works on your clock.
Our engineers are in India. Our clients are in the US, UK, Canada, the UAE, Australia, and India. Here's what that looks like day to day.
Calls in your working hours
We overlap with UK, Europe, and Gulf business hours, and take early or late calls for North America and Australia.
Updates where you already are
A weekly demo, plus quick updates on WhatsApp, Slack, or email. You never have to chase us for a status.
You talk to the builders
No account-manager relay. The engineers on your calls are the ones writing your code.
Your code, your accounts
Code lives in your GitHub, apps in your store accounts, infrastructure in your cloud. The IP is yours.
NDA before discovery
Share the idea safely. We're happy to sign your NDA before the first detailed conversation.
Invoicing that fits
GST invoices for Indian companies. International invoicing for everyone else, with milestone-based payments.
A contractor ships tickets. A technical partner ships outcomes.
You've probably worked with the left column before. Here's what the right one feels like.
- Quotes on your briefQuestions your brief
- Tracks hoursTracks outcomes
- Delivers a productDelivers a result
- Disappears during buildPartners through build
- One-and-done engagementLong-term relationship
- Takes every projectChooses the right projects
Founders don't come back for the code. They come back for the calls we made.
“Seeing orders come from cities we'd never sold in was surreal. I realized we were building a brand, not just selling a product.”
“Their team has never said no to any of our requests! They have been a pleasure to work with and are a true asset to our team!”
“For the first time, I can focus on teaching instead of worrying about where the next client will come from. It felt like having a product and growth team, not just developers.”
“Pankaj is a master when it comes to writing high-quality, maintainable, and scalable code! Highly recommend Plading!”
“The team built our ecommerce app from scratch and we are very happy with the results! Great quality and timely delivery.”
“I've worked with Pankaj for almost 2 years. He is a forward-thinking person, very proactive, and result-oriented.”
Hi, I'm Pankaj.
I've spent 8+ years building software, and I lead engineering at Plading.
Most founders who reach us have been burned once already. A vendor who said yes to everything, went quiet for two months, then delivered something nobody could use.
We work differently. You talk to the people writing your code. You see working software every week. And if we think a feature won't help your business, we'll tell you before we build it.
Pankaj Gurbani
Engineering lead, PladingThe questions founders ask before they commit.
Not covered here? Ask us on the call. We'll give you a straight answer, even if it's “you don't need us for this.”
Ask us anything →It depends on scope, integrations, and how many types of users the product has. After a free scoping call you get a written proposal with a fixed price or milestone-based estimate, before you commit to anything.